Marketing & Trade Marketing

In a constant search of the Greek consumers’ needs, Marvo is trying to be innovative in its methods, having as exclusive target their satisfaction. In thorough cooperation with global brands, it aims at achieving the global strategies designed. The Marketing department consists of experienced and well trained Brand Managers with deep knowledge of the market and the brands they are responsible for.

Provided Services

• Annual design of the sales plan (Business plan and Forecasting), Marketing (ATL και BTL plans) and budgeting
• P&L profit by brand
• Planning and execution of strategies that lead to the development of products
• Analysis of competition
• Market and consumer research
• Design and implementation of tailor-made policies