Sales & Merchandising
The Sales Department prioritizes and implements the strategies required to maximize results: Qualitative (brand recognition) and quantitative (sales targets and market share) imposed by Marvo & Brands.
Provided Services
- Design, implement and control of commercial policies
- Coverage of the existing clients and identify of new target sales points
- Control and update of the prices, clients’ inventory and competition
- Monitor the market and inform the affiliate companies about the prices, stocks and competitive promo activities
- Execution of the promotional and tailor-made plans
Sales Skills
- 70% Weighted Distribution in 8 weeks
- 3.508 Direct Points of Call
- National Coverage
- Customers rated from A to D.
- Coverage of major customers 1 to 3 times per week.
- Smaller customers from once per week to once per month
- Coverage cycle 15 days
Sales Force
- 1 Commercial Director
- 2 National Key Accounts
- 2 Regional Managers
- 35 in the field
- 1 Trade Manager
- 1 Secretary
- 1 Sales Administrator
Distribution Points
| Super Markets |
2.512 |
| Food Stores |
32 |
| Unions |
6 |
| Cosmetics |
94 |
| Pharmacies |
9 |
| Army Gas Stations |
21 |
| HO.RE.CA |
| Special Agents |
36 |
| Distributors-Wholesaler |
280 |
| Liqueur Stores |
25 |
| Hotels |
45 |
| Coffee Shops |
20 |
| Restaurants |
10 |
| Special Agents |
25 |
| Small Distributors |
16 |
| Small Wholesalers |
314 |
| Cash & Carry |
7 |
| DIY Shops |
9 |
| Pharmacy Storage |
7 |
| Duty Free Shops |
37 |
| KIOSKS-Coveragee done through special agents |
| Rest of Greece |
2000/5000 (40% of population) |
| Attiki |
3900/7000 (55,7% of population) |
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